by rrenner | May 25, 2021 | Communications, Marketing, Networking, Trade Show
Like many small businesses, I struggle with marketing. With the rise of social media, I find myself overwhelmed with choices, trying to figure how and where to spend my efforts. I find myself paralyzed and lost, and so do nothing. I suspect I’m not alone! A few...
by rrenner | Feb 6, 2020 | Graphic Design, Marketing, Trade Show
With all of the focus on technology and our so-called paperless society, you may be surprised to learn that more companies are turning to brochures to market their products and services. Why? Brochures send a subtle message that your business is professional,...
by rrenner | Jan 27, 2019 | Marketing, Trade Show
Here it comes – trade show season! Trade shows can be intimidating. Rows of booths, noise, buzzwords and a thousand business cards you know you should sort once you return. How do you ensure you’re meeting relevant people and making a positive impression, so...
by rrenner | Jun 11, 2018 | Marketing, Trade Show
Spring and Fall are prime times for trade shows, business meetings, and conventions. These events can be an effective way to increase awareness for your product or organization and a great way to meet current and potential clients, but it pays to be prepared well in...
by rrenner | Aug 8, 2017 | Marketing, Trade Show
Trade show marketing isn’t complicated. It can be reduced to three simple rules. Everything else is a business decision. Here’s the difference: Buying a 10 ft. portable vs. 20 ft. custom island — that’s a business decision. Staying at the Hilton vs. the Quality Inn —...
