Business Cards: Mighty Marketing Dynamos

Business Cards: Mighty Marketing Dynamos

Your smallest marketing tool may also one of your best. Business cards are easy to produce, carry and distribute, and are recognized and utilized around the world. Check out these six tips to help your cards stand out and be effective! Get a second pair of eyes on...
The Three Rules of Trade Show Marketing

The Three Rules of Trade Show Marketing

Trade show marketing isn’t complicated. It can be reduced to three simple rules. Everything else is a business decision. Here’s the difference: Buying a 10 ft. portable vs. 20 ft. custom island — that’s a business decision. Staying at the Hilton vs. the Quality Inn —...
3 Tips to Make your Slides Look Modern

3 Tips to Make your Slides Look Modern

It’s Spring, and time to freshen up your presentation’s look and feel. I’ve recently discovered a presentation blogger named Craig Hadden. His blog is Remote Possibilities and it is worth reading. His post from December had three excellent suggestions to give your...
Starting Off the Year on the Right Foot

Starting Off the Year on the Right Foot

It’s a new year, and a common resolution is to get in shape. That’s a great idea for your business as well! As the New Year kicks off, here a a few items you might want to shape up, especially if you’ve not done so in recent memory. Your logo is one...
8 Ways to Thank Your Customers or Vendors

8 Ways to Thank Your Customers or Vendors

It’s amazing how far a simple “thank you” can go, whether it’s in your personal or your business life. When it comes to customers, only 9% leave because of what a competitor offers, but 68% of businesses have lost a customer because they felt...
Bleed? Vector? CMYK? Whaaa?

Bleed? Vector? CMYK? Whaaa?

Graphic design terms can be confusing to those outside of the industry. However, knowing a few common terms can help you communicate your needs and desired result to a designer or printer you’re considering for a project, reducing potential issues, and maybe...