by rrenner | Feb 6, 2020 | Graphic Design, Marketing, Trade Show
With all of the focus on technology and our so-called paperless society, you may be surprised to learn that more companies are turning to brochures to market their products and services. Why? Brochures send a subtle message that your business is professional,...
by rrenner | Feb 6, 2020 | Editing
In 1962, NASA launched the Mariner 1, an interplanetary probe on its way to Venus. Minutes after takeoff, the probe exploded due to a single missing hyphen in its code, costing NASA $80 million. In December 2005, Japan’s Mizuho Securities introduced a new member to...
by rrenner | Feb 6, 2020 | Networking, Presenting, Speaking
Many people are comfortable during one-on-one interactions, but when a few people are in the room, they don’t know what to say. One thing that holds people back from contributing is the belief that the only reason to speak up during a meeting is to say something new...
by rrenner | Jan 27, 2019 | Marketing, Trade Show
Here it comes – trade show season! Trade shows can be intimidating. Rows of booths, noise, buzzwords and a thousand business cards you know you should sort once you return. How do you ensure you’re meeting relevant people and making a positive impression, so...
by rrenner | Jan 22, 2019 | Marketing
I recently came across a really valuable blog post by Brooke B. Sellas, CEO & Founder of B Squared Media, an award-winning social media management and advertising agency. and I would like to share this with you as you consider how you will market your business in...
by rrenner | Jan 21, 2019 | Gratitude
Gratitude has been shown to increase happiness in those who practice it. Rather than just focusing on it just during this time of year, consider incorporating gratitude your daily life. From a Harvard Medical School article, here are some ways to cultivate gratitude...
by rrenner | Jan 21, 2019 | Presenting
When you consider the best presenters (including Winston Churchill!) one quality that often goes unappreciated – but really makes a difference – is the power of a well-placed pause. Churchill was an expert at powerful pauses. However, like many people,...
by rrenner | Jan 21, 2019 | Marketing, Uncategorized
As the hot, lazy summer days wind down, it’s time (sorry!) to slide back into a routine. We thought this article from Inc. Magazine might be helpful to help you re-energize, personally and professionally. Remember that back-to-school feeling? A little...
by rrenner | Jun 13, 2018 | Marketing
Some businesses heat up during the summertime, but many slow down. Clients and customers take vacations, and new projects and purchases are often delayed until after the vacation season. However, this downtime isn’t necessarily a bad thing. Whether you run or work for...
by rrenner | Jun 11, 2018 | Marketing, Trade Show
Spring and Fall are prime times for trade shows, business meetings, and conventions. These events can be an effective way to increase awareness for your product or organization and a great way to meet current and potential clients, but it pays to be prepared well in...
