The Three Rules of Trade Show Marketing

The Three Rules of Trade Show Marketing

Trade show marketing isn’t complicated. It can be reduced to three simple rules. Everything else is a business decision. Here’s the difference: Buying a 10 ft. portable vs. 20 ft. custom island — that’s a business decision. Staying at the Hilton vs. the Quality Inn —...
Starting Off the Year on the Right Foot

Starting Off the Year on the Right Foot

It’s a new year, and a common resolution is to get in shape. That’s a great idea for your business as well! As the New Year kicks off, here a a few items you might want to shape up, especially if you’ve not done so in recent memory. Your logo is one...
8 Ways to Thank Your Customers or Vendors

8 Ways to Thank Your Customers or Vendors

It’s amazing how far a simple “thank you” can go, whether it’s in your personal or your business life. When it comes to customers, only 9% leave because of what a competitor offers, but 68% of businesses have lost a customer because they felt...
Bleed? Vector? CMYK? Whaaa?

Bleed? Vector? CMYK? Whaaa?

Graphic design terms can be confusing to those outside of the industry. However, knowing a few common terms can help you communicate your needs and desired result to a designer or printer you’re considering for a project, reducing potential issues, and maybe...