In an age where it feels like everyone communicates and sells using digital techniques such as social media and email, there is still a place for more traditional marketing tools. Implementing both modern and traditional marketing methods can give you an edge over competitors who focus on one channel.
Traditional Marketing Methods
Flyers, coupons, and billboards are a few examples of traditional marketing techniques that can still be used very effectively. Traditional techniques can be used in conjunction with modern methods such as email, websites and social media. These techniques can be used to reinforce messages and to catch audiences that may favor one method over another.
Slogans Are Still Useful!
An effective slogan is one of your best marketing tools. A catchy slogan should be concise and clear with a message that sticks in your customers’ heads. To be memorable, you need to understand your audience, how your product or service helps ease whatever pain they may have, and how you differ from your competition. Slogans should be brief and should utilize such techniques as alliteration and humor to reinforce your message and resonate with your target audience.
Coupons and Discounts
Coupons and discounts are another traditional marketing strategy that can be used in conjunction with modern marketing techniques. Discounts can be sent to customers via email, postcards, printed flyers, or text messages.
You’ll generate more interest by combining multiple types of marketing to ensure your potential audience has more opportunities to see your message.
Irresistible incentives in whatever form are still effective ways to get people to buy your product or service. Give your customers something they can’t get from your competition. Free trials or samples and discounts are appealing to potential clients at all levels.
Business Cards
Good old-fashioned business cards give potential clients and customers something tangible they can associate with your brand.
Today, you don’t need a lot of technical know-how to create an attractive and effective business card. Pre-made templates on most online print vendors, or on sites such as Canva allow you to personalize your business cards by adding images, text, and color schemes. Uploading a logo or other images related to your business is simple. There are a wide variety of paper stocks available to choose from, depending on your budget and what you want your card to look like and to say to the recipient. Cards are remarkably effective and long-lasting tools.
Important Tips
Make sure your marketing materials are clear and professional-looking. You can find free design software and sites online, but if you are not comfortable using them, lack the time, or just feel you would benefit from someone with more experience and an understanding of what might work in your situation, hire the professionals at Creative Minds Graphic Design!
It is important to market yourself in a way that resonates with your customers and makes the right impression. Doing research to determine your target audience, your marketing goals, and how to reach and achieve your goals is key and will make your ads – whether traditional or modern – much more effective and successful while offering the best return on your investment.