At Creative Minds, we focus on helping our clients with print and PowerPoint design. A website is an important component of marketing your business as well, and this month, we’d like to share a blog post on the value of a good website for your business, and why you may want to give your site another look.
Maybe it’s been a few years.
Maybe you made that website yourself.
Maybe your website just doesn’t align with your brand the way it should.
Maybe it looks bad.
Maybe it’s not performing the way you want it to.
Whatever the reason, maybe it’s time for a new website.
How’s That Design Looking?
94% of first impressions are tied to your site’s web design.
How’s that design looking these days?
So many businesses have websites that just look…
Old. Dated. Tired. Stuck in the past.
When a website looks dated (or just BAD), customers automatically assume that your business is low quality, or maybe even not especially legitimate.
On top of that, old websites often don’t align with how a business’ brand has evolved over the years.
If your website looks old and doesn’t align with your brand, it’s probably not generating the leads and sales that it could.
And let’s face it — with how the pandemic affected everyone in the world, it’s possible your business has changed significantly in the last couple of years — and your old website doesn’t reflect those changes.
Upgrading to a new, modern design to ensure your website aligns with your current brand and looks great to visitors is a great reason to get a new website.
Is Your Website Mobile-Friendly?
74% of users are more likely to return to mobile-friendly websites.
How does your website treat mobile users?
For a long time, Google has been indexing websites (deciding whether or not they should go on Google and how high they should rank) based on how mobile-friendly your website is.
The majority of people who visit your website are going to be on mobile these days.
If your website is so old that it looks awful on mobile, you’re losing customers before they even have a chance to look at your content.
Is Your Content Converting?
The last, and maybe biggest reason to revamp your website (or get a brand new one) is that your content just might not be pulling its weight.
If your website isn’t converting customers as it should be — especially if it still looks good — it’s possible it’s your content’s fault.
Content is ultimately what converts customers.
Sure, great design and user experience are important, but ultimately, it’s those words on the page that make people decide whether they want to make a purchase or contact you.
How’s your content looking these days?
If it’s not that great, it’s probably time for a new website.
Personally, I recommend Leadstream to clients who ask me for a referral, because I have had a great experience working with Richard and his team. Haven’t done an update on your site lately – or ever? Give them a call!
Copy from digital marketing company BlueSteel.